Welcome

At Back Bar Brands we introduce boutique products to the on-trade & off-trade in and around London. Our aim is to make sure that the products we provide are perfectly suited to their market and in doing so we create fantastic relationships with both our customers and brand owners. We are continuously looking for new and exclusive products that are of the highest quality and fit in along side our existing range. We do not compromise the integrity of our product portfolio by having volumes of products from the same spirits category unless they compliment each other.     

We promote and develop every brand in our portfolio using our knowledge of the trade to build and maintain strong relationships with key members of the drinks industry, from bar owners/managers through to wholesalers and large retail groups. A key part of this includes brand training and tasting for the on-trade, delivering promotional nights and local events for our selected brands in the off-trade.

We understand the importance of product knowledge, therefore we provide brand training for all levels of staff at each venue, from bar staff to floor staff. After many years of doing so, we have found that this level of training is key to providing the best possible service and improves the service at each venue as this knowledge gets passed on to the end consumer and this helps them understand more about what they are drinking. That’s why we’re always keen to teach staff more about our brands. If you would like to arrange a training session at your venue, please contact us for more information. 

 JUST LANDED!

WELCOME TO AZALINE VERMOUTH  

AZALINE SAFFRON VERMOUTH

AN EXOTIC WORLD FILLED WITH EXQUISITE BEAUTY & LUXURY

Azaline Vermouth opens a gateway to an exotic world, with pinot noir grapes enriched with herbs and spices leading along the ancient Silk Road. Saffron from Persia, worth more in weight than gold, brings out the rich complex tapestry of flavours.

AZALINE VERMOUTH IS HAND-CRAFTED IN SMALL BATCHES BY GABRIEL BOUDIER, A FAMILY-OWNED COMPANY ESTABLISHED IN 1874. SURROUNDED BY THE VINEYARDS OF BURGUNDY, THEY USE SKILLS & KNOWLEDGE HANDED DOWN FROM GENERATION TO GENERATION TO CREATE DRINKS OF RARE QUALITY.

Over 100 years of searching the world for the finest herbs, fruit & spices has enabled Gabriel Boudier to reach even the most remote corners of the world. The result is an unparalleled library of flavours, like the saffron in Azaline Vermouth, sourced from the legendary saffron fields of North-East Persia.